Toonz Media Group, India’s top animation studio, has unveiled MyToonz, a dedicated free streaming channel now available on LG Smart TVs throughout India. The FAST channel—constructed using technology from streaming infrastructure provider Amagi—marks the animation giant’s strategic push into the smart TV market, with plans to expand globally in the coming years. The service will initially target Southeast Asian markets such as Malaysia, Singapore and the Philippines, before moving into North America, Europe and the Middle East. Leveraging Toonz’s extensive library of more than two decades of animation production, MyToonz offers a carefully chosen range of children’s programming including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the rapidly growing FAST streaming sector.
A Fresh Era for Free Streaming Television
The launch of MyToonz marks a significant shift in how creators of content are handling distribution in an increasingly fragmented media landscape. As traditional television viewing habits continue to decline, particularly amongst younger audiences, free ad-supported streaming services—known as FAST channels—have emerged as a essential option for reaching families and children. Toonz’s decision to pivot towards this model demonstrates broader industry recognition that FAST platforms provide a sustainable pathway for monetising content whilst maintaining accessibility. By collaborating with LG Electronics, one of the world’s largest television manufacturers, Toonz has obtained premium placement on vast numbers of devices across Indian households, removing barriers to viewership and ensuring its programming reaches audiences without subscription barriers.
Viswanath Rao, representing Toonz Media Group, stressed that the channel constitutes the company’s key initiative to evolving viewing habits and the streaming technology transformation. The partnership with Amagi, a video delivery platform trusted by broadcasters and operators worldwide, showcases Toonz’s commitment to building infrastructure capable of supporting extensive content delivery. For LG India, the addition of MyToonz reinforces its current lineup of ad-supported channels, reinforcing the manufacturer’s position as a source of premium content free of subscription fees. This collaboration demonstrates how traditional content producers and hardware manufacturers are increasingly working together to reach viewers in the FAST ecosystem.
- MyToonz leverages two and a half decades of animation expertise and production experience
- Service covers internationally produced properties and India-rooted programming
- Toonz creates in excess of 10,000 minutes of content each year in Thiruvananthapuram
- FAST model eliminates subscription barriers whilst facilitating ad-supported monetisation
Established over 30 Years of Excellence in Animation
MyToonz’s launch is underpinned by Toonz Media Group’s formidable track record in animation production, spanning more than 25 years of creative work at its Kerala facility in Kerala. The studio’s substantial production—upwards of 10,000 minutes of original content each year—establishes it as one of India’s most significant animation powerhouses. This existing framework and creative expertise provide MyToonz with a substantial competitive advantage, ensuring the channel debuts with a carefully selected collection of content rather than depending on limited or standard material choices.
The breadth of Toonz’s programming catalogue allows MyToonz to serve varied audience preferences and age groups within the children’s media segment. Rather than starting with limited programming, the channel leverages decades of accumulated intellectual property and production expertise. This foundation enables Toonz to stock MyToonz with varied, quality-assured content from the outset, whilst simultaneously continuing to produce new material to ensure the platform remains current and compelling for audiences. The organisation’s track record to handle extensive production activities enhances its ability to maintain the FAST channel over the long term.
A Varied Content Collection
MyToonz’s broadcast selection showcases Toonz’s two-pronged approach on both globally created properties and characteristically Indian storytelling heritage. The channel offers titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated versions of traditional Indian narratives paired with contemporary children’s entertainment. This balanced mix appeals to families seeking culturally meaningful programming whilst maintaining familiarity with globally recognised intellectual properties, establishing MyToonz as a genuinely inclusive platform.
Strategic Partnerships Powering Global Ambitions
Toonz Media Group’s growth approach depends significantly on strategic partnerships with established technology and distribution platforms. The working relationship with Amagi, a leading infrastructure provider for FAST channels, provides the technical backbone required for expanding MyToonz into different territories and formats. Amagi’s platform is already deployed by media companies and streaming services in dozens of countries, delivering established knowledge in handling complex streaming deployments. This partnership permits Toonz to concentrate on producing content whilst leveraging battle-tested infrastructure designed specifically for sustainable, ad-supported streaming businesses. The arrangement exemplifies how content creators can speed up worldwide expansion by aligning with dedicated tech providers instead of developing custom platforms.
The collaboration with LG Electronics constitutes another critical pillar of MyToonz’s distribution approach. By securing placement on LG’s smart TV platform across India, Toonz obtains immediate access to millions of households without requiring consumers to install extra apps or subscribe to separate services. This integrated distribution model markedly decreases obstacles to finding content and adoption. LG’s existing portfolio of free channels provides an developed environment where MyToonz can flourish, whilst the company leverages LG’s hardware reach and market standing. As Toonz moves into Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with local smart TV producers and content platforms will prove essential to recreating this success across varied regions.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Systems Powering the Platform
Amagi’s technology platform forms the operational foundation of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is designed to support IP-based distribution networks, which Amagi recognises as essential for establishing sustainable, ad-supported streaming businesses. By leveraging Amagi’s proven platform rather than building proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to channel resources toward content creation and strategic partnerships rather than technical infrastructure, accelerating its global expansion timeline considerably.
Transforming Kids’ Content Distribution
MyToonz marks a notable change in how animated programming finds its audience across India and beyond. Rather than banking only on traditional TV schedules or subscription streaming platforms, Toonz is utilising the FAST format to make accessible premium children’s shows. This approach recognises the changing entertainment habits of contemporary households, where flexibility, accessibility, and cost-free entertainment have grown essential. By placing MyToonz on LG smart TVs, the company eliminates friction points that often obstruct finding shows, enabling kids and households to encounter captivating programmes without dealing with complicated apps or subscription costs.
Viswanath Rao’s statement that “content creators must evolve alongside them” emphasises Toonz’s recognition of essential market evolution. The FAST channel model enables the studio to monetise its comprehensive library using advertisements whilst providing households premium entertainment at no cost. This dual-revenue approach contrasts sharply from traditional paid streaming, where subscriber acquisition and retention drive profitability. For Toonz, which generates over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model delivers an efficient distribution pathway that expands viewer access whilst maintaining long-term profitability. The launch signals the company’s aspiration to become a key player in children’s entertainment distribution rather than simply a content producer.
- FAST channels eliminate subscription barriers whilst creating revenue through strategic advertising
- Direct smart TV integration delivers seamless access without requiring separate app downloads
- Ad-supported model allows Toonz to generate income from extensive content libraries effectively
